Presenting Your Space: Virtual or Reality?
Due to COVID-19, brokerages have had to revisit how they market and show their office spaces. What tools should you use in your new workflow? What are the upsides and downsides of using these? In this blog we go over two options: digital twins and 3D renderings, and examine the pros and cons of each. Read below to understand why using both methods together provides the best product and experience.
Presenting the Space: Rendered 3D Imagery
Think Matterport, Urbanimmersive, or others. These solutions involve a photographer going to the office space and taking photos using panoramic cameras. These photos are then stitched together in a composite to create a 3D photo realistic space. Probably the most common rendering we all use is Google Street View.
Pros: Tenants can understand the quality of the space. What colour are the walls and floor? What is the view like from the corner office? If it’s an as built, what does the furniture look like? These models allow a tenant to feel what it is like to be in the space.
Cons: Changes. Tenants can’t alter the space. If they want to see what it would look like to move the workstations, or build another conference room, they can’t. If it’s not photographed, it’s not possible.
Representing the Space: Digital Twins.
Digital twins are like video games. These are based on reality but are created virtually. Programs include AutoCAD, revit, or FastOffice, but one representation we’re all familiar with is Google Maps.
Pros: Tenants can edit the space to suit their needs. They can remove all the walls, change all the furniture, and visualize those changes. With FastOffice, they can do this in real time. Tenants can also see information about the space. They can see the cost of improving the space, the total occupancy, or the square footage.
Cons: Tenants don’t get as engaged when they are seeing the representation. Many tenants want to feel what it would be like to be in the office. Furthermore, many of these tools are expensive, rely on experienced designers, and take a long time to edit. However, FastOffice can be used by tenants themselves, is low cost, and makes changes instantly. See our case study on how a tenant used FastOffice to decide on leasing a space here: https://www.fastoffice.com/post/case-study-decision-making.
Which is Better?
Why does it need to be an either or decision? Just like with Google maps and street view, these solutions are incredibly compatible. Being able to present the space, and represent the changes to a tenant, makes the difference between tenants deciding to lease or not. By integrating both of these modes of communication, tenants will move to lease the space - without a site visit.
Integration brings emotion and flexibility to marketing spaces. Tenants can see the space, feel the finishes of the floors and lobby, and really experience the office. Then when they have questions like: how many workstations can we fit, what if we wanted a 20 person conference room, you can represent the changes to them, instantly. That is the power of integrating 3D virtual tours with FastOffice.
Don’t believe us, try it for yourself. Here is an example of what you get with a FastOffice leasing site.